Lee Streu
Trusted Business Leader | Expert in Research-Driven Solutions | People Developer & Team Builder
- Role
- Head of Research at Tradecraft
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Lee Streu
I am the Principal & Founder of Waypoint Insights, a boutique marketing research…
Experience
Head of Research
Jan 2025 — Present · Charlotte, NC, US
Tradecraft Insights is one of America’s fastest-growing companies, named to the Inc. and ranked #30 nationally in AI & Data. As Head of Research, I lead the evolution of Tradecraft’s offerings at the intersection of data analytics, marketing research, and AI. My focus is on integrating advanced research methodologies with cutting-edge analytics and AI tools to help clients transform complexity into clarity and growth.
Education
Babson College
BS, Marketing
1990 — 1994
RIVA Inc.
Moderator Training
2005
University of North Carolina at Charlotte
MBA, Management
2006 — 2008
Skills
- Consumer Behavior
- Marketing
- Advertising
- Fmcg
- Competitive Analysis
- Customer Experience
- Market Intelligence
- Advertising Research
- Primary Research
- Leadership
- Market Research
- Data Collection
- Segmentation
- Product Innovation
- Consumer Insight
- Consumer Behaviour
- Focus Groups
- Questionnaire Design
- Online Research
- Financial Services
- Market Analysis
- Survey Design
- Survey Research
- Quantitative Analytics
- Ethnography
- Spss
- Quantitative Research
- Marketing Research
- Questionnaires
- Qualitative Research
- Business Insights
- Customer Segmentation Strategy
- Product Development
- Analysis
- Customer Insight
- Competitive Intelligence
- Analytics
- Positioning
- Brand Equity
- Customer Engagement
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.