Sonja Lee
Senior Marketing Professional I Consumer Packaged Goods I Internationally Experienced
- Role
- Director Marketing Strategy and Branding Consultant at Independant Marketing Consultant
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sonja Lee
Senior Marketing Professional in CPG Food & Beverage, Beauty, Personal Care, Consumer…
Experience
Director Marketing Strategy and Branding Consultant
Independant Marketing Consultant
May 2014 — Present · New York, NY, US
Independent consultant providing brand strategy, marketing, innovation and consumer insights in 3-6 month projects for diverse clients: Retail (e-commerce), Hospitality, Consumer Goods, Music & Entertainment and Non-Profit- Provided thought leadership to clients aiming to achieve best practice in the areas of innovation, point of sale marketing and effective go-to-market strategies- Developed 3-5 year strategic business and marketing plans to drive sales growth and profitability- Developed and managed brand and product/service launch campaigns for clients including; digital/social media, editorial/PR, event management and product sampling- Conducted post analysis on marketing campaigns and provided insights and recommendations on future activities- Developed digital marketing launch campaign for hospitality client including; Facebook promoted posts, landing pages, e-mail retention campaign, Google AdWords and creative content.
Education
Monash University
Bachelor's Degree
Macquarie Graduate School of Management
Postgraduate
2003
Skills
- Brand Equity
- Launch Strategies
- Product Launches
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Cpg Industry
- Marketing Communications
- Business Planning
- Trade Marketing
- Product Innovation
- Mintel
- Merchandising
- Euromonitor
- Nielsen Data
- Management
- Brand Architecture
- Strategic Planning
- Visual Merchandising
- Brand Essence
- Product Management
- P&L Financial Management
- Product Launch
- Brand Development
- Fmcg
- Category Development
- Global Brand Development
- Strategic Brand Positioning
- Consumer Behavior
- Brand Communication
- Consumer Insight Generation
- Budgets
- Budget Management
- Product Development
- Customer Insight
- Homescan
- Point of Purchase
- People Training
- Innovation Development
- Category Insights
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