Lee Sherman
Partner at Formative
- Role
- Partner at Formative
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lee Sherman
Taking more time to be with family and friends, travel and explore new hobbies in 2025 and beyond. A business and marketing executive with a proven track record of identifying emerging market opportunities, and rapidly building technology and marketing solutions to capture share and establish market leadership. I have worked 15 years in premier digital marketing companies, partnering with C-level clients of fortune 100 companies to understand their pain points, and deliver competitive advantage through data-driven consumer insight. Extensive client work across the U.S, Asia Pacific and Europe. Experience building world class teams from scratch, as well as running staff organizations with operational control and P&L responsibility.
Experience
Partner
Oct 2014 — Present · Seattle, WA, US
Responsible for setting the vision, strategy and service offering for big data, media analytics and media solutions. We strive to be the best in the world at helping clients to rapidly test and optimize the consumer experience across touch points to fuel customer acquisition and accelerate revenue growth.
Education
Pitzer College
Bachelor's degree, Economics, Psychology
1986 — 1990
University of Michigan - Stephen M. Ross School of Business
MBA, Marketing Strategy
1993 — 1995
University of Puget Sound
Juris Doctor, Law
1990 — 1993
Skills
- Business Strategy
- Mergers
- Digital Strategy
- Digital Marketing
- Digital Media
- Online Advertising
- Interactive Marketing
- Integrated Marketing
- E-Commerce
- Web Analytics
- Social Media
- Social Media Marketing
- Analytics
- Marketing Strategy
- Advertising
- Online Marketing
- Start-Ups
- Strategy
- User Experience
- Google Analytics
- SEO
- Strategic Partnerships
- New Media
- Content Strategy
- Media Buying
- Brand Development
- Ppc
- Mergers & Acquisitions
- Email Marketing
- Direct Marketing
- Creative Direction
- Product Marketing
- Mobile Advertising
- Google Adwords
- Entrepreneurship
- Web Marketing
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