Lee Murfitt
Award-winning Marketing Manager Lead Strategist for Digital Growth & Seo at Scimed @SciMed Ltd
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WORK HISTORY
Award-winning Marketing Manager Lead Strategist for Digital Growth & Seo at Scimed @SciMed Ltd
Stockport, GB
As Marketing Manager at SciMed, I lead and deliver strategic marketing initiatives to boost brand awareness, engagement, and lead generation across the UK and Ireland. I combine creative direction, digital strategy, and data-led decision-making to strengthen SciMed’s visibility in the scientific instrumentation sector, using both digital and traditional channels, including social media, video, advertising, PR, and events. I delivered a full digital transformation, saving £80k–£100k annually through in-house creative production and new digital workflows.🥇 Key Responsibilities and Achievements: 🥇Award-Winning Excellence: Winner of Best Internal Marketing Team/Individual 2023 (Stockport Business Awards), recognising my impact on SciMed’s brand growth and visibility.Brand Development and Digital Transformation: Created two websites, scimed.co.uk and dublinanalytical.ie, with over 750 pages of optimised content. Led a 350-page redesign improving SEO, UX, and conversions, establishing a consistent visual identity and modernising SciMed’s digital presence.Strategic Marketing Leadership: Deliver multi-channel strategies aligned with sales growth. Oversee marketing for 20+ international suppliers, including Rigaku, Cordouan, and Thermo Fisher, ensuring measurable ROI and consistent branding.Creative Production and Content Engagement: Produce and edit video content and design assets using Adobe Creative Suite to support campaigns, exhibitions, and digital marketing.Digital Marketing and Analytics: Manage SEO, GA4, and Act! automation to track engagement, conversions, and refine campaign performance.Event Management and PR: Delivered 65+ events in three years, from technical seminars to major NEC exhibitions, coordinating promotion, design, and post-event campaigns to maximise ROI.Leadership and Collaboration: Mentor a marketing intern and work cross-functionally with product and sales teams to align all marketing activity with company goals.
SKILLS
ABOUT LEE MURFITT
Welcome to the LinkedIn profile of Lee Murfitt, a Marketing Manager at SciMed, a leading supplier of scientific instrumentation in the UK and Ireland. With over 15 years of experience, I excel in crafting and executing strategic marketing initiatives that drive measurable growth and elevate brand presence.**What I Do**I specialise in creating bespoke marketing strategies that deliver results. My skills encompass full-service videography and motion graphics (After Effects, Premiere Pro, Audition), social media management and advertising (LinkedIn, Twitter, YouTube, Instagram, TikTok), and graphic design (InDesign, Illustrator, Photoshop). I’m adept in both strategic planning and hands-on execution, ensuring that every initiative aligns with business goals and resonates with target audiences.**Achievements**:**Award-Winning Excellence**In my first year at SciMed I was honoured with the \'Best Internal Marketing Team/Individual 2023\' award at the Stockport Business Awards, this recognition highlights my commitment to impactful marketing initiatives and supporting the local business community.**Brand Development & Digital Transformation**I led the development of a complete brand identity, starting from just a logo to a fully realised strategy. I also spearheaded the redesign of a 350-page website in under seven months, improving SEO, contact functionality, mobile usability, and overall user experience. This transformation has been key in bringing SciMed into the digital age.**Driving Results**My campaigns have driven an increase in lead generation and boosted our companies engagement and digital visibility. I leverage data-driven insights and a creative approach to ensure that every initiative meets and exceeds business targets.**How I Add Value**My passion lies in turning marketing challenges into success stories. With a deep understanding of market trends, customer engagement, and digital tools, I create compelling content and optimise strategies that drive brand growth and results. Whether enhancing brand presence, executing successful campaigns, or refining sales funnels, I am dedicated to achieving outstanding outcomes.**Let’s Connect**If you’re looking for a marketing leader who blends strategic vision with creative execution to deliver impactful results, let’s connect!
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