Lee Malcher

About Lee Malcher

I bought my first media at 16 — US late night infomercial TV airtime for brands like the Shake Weight (remember that!). Over twenty years later, I\'m still trying to answer the same question: what makes consumers act, and how do you build the teams, funnels and systems that make it repeatable? I\'ve led growth and marketing for Tupperware (your mum\'s got one), Big Chill (colorful retro kitchen appliances — look them up), and now Beast Health (seriously cool blenders). I also had a stint as a tech startup founder, one is still going, the others gave me an expensive education. All of it taught me to validate assumptions, test before scaling and follow the data across the full customer journey. I\'ve also written a few books about what sustainable growth actually requires — and most of it has nothing to do with ad spend. Based in San Diego by way of the UK. Honest Yorkshireman at heart, which means I love football, a good pint of warm beer, and I won\'t waste your time.

Experience

1. Head of Growth & Performance Marketing

   Beast Health

   Mar 2025 — Present · San Diego, CA, US

   Scaling Beast Health, the premium blender and wellness brand. Initially led the launch of Beast Health in the UK market, building the go-to-market strategy and driving the brand\'s first international DTC presence. Now working with the US team building scalable growth systems for Beast\'s next revenue phase.

Skills

• Social Media Marketing
• Web Analytics
• Integrated Marketing
• E-Commerce
• Online Marketing
• Online Advertising
• Ppc
• Sales Management
• Google Adwords
• Social Media
• Customer Acquisition
• SEO
• New Business Development
• Management
• Advertising
• Marketing
• Fundraising
• Marketing Strategy
• Lean Startup
• Sem
• Leadership
• Account Management
• Entrepreneurship
• Digital Strategy
• Email Marketing
• Competitive Analysis
• Start-Ups
• Digital Marketing
• Google Analytics
• Market Research