Lindsay Lee

Marketing Specialist at Vectorworks

Role
Marketing Specialist at Vectorworks
Location
Dallas-Fort Worth, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Lindsay Lee

I’m a results-driven Marketing Specialist focused on developing and executing marketing…

Experience

  1. Marketing Specialist

    Vectorworks

    Mar 2022 — Present

    Executed multi-channel marketing strategies (e.g, paid digital marketing, advertising, tradeshows, webinars) that boosted product awareness and generated a major surge in new leads.• Managed nurture campaigns that converted marketing-qualified leads into sales-qualified leads, driving a 123% YoY growth in SQLs.• Conceptualized and launched the “Make the Move” campaign, targeting competitors’ customers, producing a 21% YoY increase in sales revenue. • Spearheaded coordination and execution of trade shows, implementing innovative marketing strategies that boosted YoY lead generation by 69%+.• Led A/B testing initiatives for email marketing campaigns, optimizing performance and engagement rates, garnering a substantial improvement in click-through rates.• Oversaw annual lead-generation budget, focusing on ROI-driven marketing initiatives within the entertainment sector, ensuring strategic allocation to maximize impact.

Education

  • Saint Louis University

    Bachelor of Science - BS, Marketing

    2011 — 2016

  • Williston Northampton School

    High School

    2007 — 2011

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Lindsay Lee — Marketing Specialist at Vectorworks in Dallas-Fort Worth, TX, US | Unifers