Lindsay Lee
Marketing Specialist at Vectorworks
- Role
- Marketing Specialist at Vectorworks
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Lindsay Lee
I’m a results-driven Marketing Specialist focused on developing and executing marketing…
Experience
Marketing Specialist
Mar 2022 — Present
Executed multi-channel marketing strategies (e.g, paid digital marketing, advertising, tradeshows, webinars) that boosted product awareness and generated a major surge in new leads.• Managed nurture campaigns that converted marketing-qualified leads into sales-qualified leads, driving a 123% YoY growth in SQLs.• Conceptualized and launched the “Make the Move” campaign, targeting competitors’ customers, producing a 21% YoY increase in sales revenue. • Spearheaded coordination and execution of trade shows, implementing innovative marketing strategies that boosted YoY lead generation by 69%+.• Led A/B testing initiatives for email marketing campaigns, optimizing performance and engagement rates, garnering a substantial improvement in click-through rates.• Oversaw annual lead-generation budget, focusing on ROI-driven marketing initiatives within the entertainment sector, ensuring strategic allocation to maximize impact.
Education
Saint Louis University
Bachelor of Science - BS, Marketing
2011 — 2016
Williston Northampton School
High School
2007 — 2011
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