Leela Srinivasan
CMO turned CEO at Parity | Pairing brands with remarkable pro women athletes | Women’s sports hype woman | Investor | Board Director
- Role
- Impact Council Member at Fast Company
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Leela Srinivasan
My professional journey: sales leader -> management consultant -> marketer -> 3 x CMO at companies spanning series A to post-IPO -> CEO and independent board director. My personal journey: born and grew up in Scotland, moved to the US after uni and stayed. These days I’m a mum to 3 teenage daughters; my husband is my rock; and my dog is devoted.Today I’m honored to lead Parity on the mission to close the gender income and opportunity gap in professional sports. We partner with some of the world’s most innovative brands to help them reach achieve their marketing goals through partnerships with 1,400+ incredible pro women athletes from 85 sports and 30 countries. Together we’re tackling gender income disparity in sports head-on.Previously I was fortunate to learn from and contribute to the amazing cultures at organizations like Bain and Company, LinkedIn, OpenTable, Lever, and SurveyMonkey. I also serve on the Board of Directors at Upwork, the Board of Directors at Empowered by Light, and on the Board of Advisors for the Tuck School of Business at Dartmouth.
Experience
Impact Council Member
Mar 2025 — Present
Education
The University of Edinburgh
MA (1st Class Honours)
1991 — 1996
The Tuck School of Business at Dartmouth
MBA
2004 — 2006
Skills
- General Awesomeness
- Building Customer Relations
- Crm
- Recruiting
- Customer Intelligence
- Digital Marketing
- Customer Loyalty
- Survey Design
- Talent Acquisition
- Social Media
- Product Marketing
- Social Networking
- Social Media Marketing
- Quantitative Research
- Corporate Communications
- Public Speaking
- Customer Relationship Management (Crm)
- Analytics
- Business Strategy
- Customer Insight
- Case Studies
- Strategic Planning
- Team Flip Cup
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing
- Corporate Events
- Writing
- Business Planning
- Brand Loyalty
- Qualitative Research
- Strategy
- Corporate Blogging
- Go-to-Market Strategy
- Pricing
- Start-Ups
- Haiku
- Content Development
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