Leelanshu Sarathe
Content Strategist @Katsam Media
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WORK HISTORY
Content Strategist @Katsam Media
Indore, IN
At this role, I worked at the intersection of strategy, creativity, and storytelling building brand experiences that were sharp, memorable, and insight-driven.I handled end-to-end copywriting and content writing, from long-form brand communication to minimal, high-impact social media copy.My work revolved around conceptualizing and executing campaign ideas, structuring social media calendars, and crafting reel scripts, conversation-style scripts, and viral-centric content designed to connect with mass audiences.I also developed campaign narratives, structured communication flows, and produced content that supported launches, product education, branding, and multi-platform engagement.What I owned- Copywriting across brand categories (digital, web, ads, captions, scripts, statics)- Content writing & storytelling for multiple formats- Creative ideation for campaigns, brand stories & social media assets- Full social media content calendars with themes, hooks & formats- Writing & structuring reel scripts (story-driven, conversation-led, insight-led, humorous, and viral formats)- Designing content frameworks, flow, messaging, and tone guidelines- Ideation for statics, carousels, short-form videos & performance-first communication- Campaign planning with strategic angles, hooks & execution mappingOverall, this role allowed me to blend creativity with strategy translating ideas into content that not only looks good, but performs.
EDUCATION
Vardhaman public school
Bachelor of Arts - BA, Political Science and Government
Renaissance University, Indore
Journalism and mass communication , Communication, Journalism, and Related Programs
Institute of Engineering & Technology DAVV, Indore
Bachelor of Arts - BA, Project Management
ABOUT LEELANSHU SARATHE
I work at Katsam Media, where I focus on content strategy and writing for brands navigating visibility, growth, and positioning.Before this, I built and managed my own agency, Amplifyed an experience that shaped how I think about content beyond just output, and more as a system that needs intent, structure, and clarity.Most brands don’t struggle because they lack content.They struggle because their content lacks direction.I now work at the intersection of strategy and writing developing content calendars, reel scripts, carousels, and brand voice so communication feels intentional instead of scattered.My approach is simple: clarity before consistency,thinking before execution,and precision over noise.Alongside my full-time role, I take on selective freelance projects where content needs to do more than fill space.If your content feels active but unfocused, it’s usually not a writing problem it’s a strategy one.
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