Leela Chiliveri
Research Analyst at Madison Communications Inc.
- Role
- Research Analyst at Madison Communications Inc
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Research Analyst
Aug 2011 — Present · Andheri, IN
Undertake studies in order to optimize media schedules and analyzes impact of media activity for clients from various sectors; using statistical techniques such as linear, non linear regression and schocastic modeling with the help of software packages such as SPSS. Work with clients like ITC, Marico, Cadbury, Bharti Axa, Asian Paints, Godrej and Mc Donald. Also help them to understand the impact of the media activity on Brand awareness and equity level. Construct simulator in order to give flexibility to media planner where they can try different media schedules and simultaneously asses the impact of the schedules on brand health.
Skills
- Media Startegy Planning
- Consumer Behaviour
- Powerpoint
- Microsoft Excel
- Spss
- Teamwork
- Logistic Regression
- Quantitative Analytics
- Competitive Analysis
- Project Planning
- Team Leadership
- Quantitative Analysis
- Consumer Insights
- Ccv (Cova Cola Vision) Database Software
- Analysis
- Analytics
- Rapidminer
- Secondary Research
- Quality Control
- Primary Research
- Data Analysis
- Market Research
- Minitab
- Quantitative Research
- Marketing Research
- Excel
- Market Analysis
- Regression Analysis
- Customer Insight
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