Lee Laborde

About Lee Laborde

I connect the dots between marketing strategy and ticketing insights to help drive attendance and optimize revenue at Blumenthal Arts. My role focuses on guiding inventory management, building promotional strategies, and using data to enhance the audience experience—all while supporting collaboration across teams.Before joining Blumenthal, I spent 12 fantastic years leading the sales team at Children’s Theatre of Charlotte. There, I developed the organization’s incremental revenue program and oversaw ticketing and educational sales with a hands-on, customer-focused approach.I hold a BS and MFA in Theatre Management, which fuels my passion for combining artistic vision with strategic decision-making. Outside of work, you’ll find me exploring new cities with my family, chipping away at my reading goal of 100 books a year, and adding creative LEGO builds to my ever-growing collection.Let’s connect—I’m always open to conversations about data storytelling, arts marketing, and making the numbers sing.

Experience

1. Revenue Optimization Manager

   Blumenthal Arts

   Jul 2025 — Present · Charlotte, NC, US

Education

• Florida State University

  MFA, Theatre Management

• University of Evansville

  BS, Theatre Management

  1999 — 2003

• Harlaxton College

  Management, Marketing, British Studies

  2001 — 2001

• University of Evansville

  Bachelor of Applied Science - BASc, Theater Management

Skills

• Tessitura
• Fundraising
• Social Media
• Entertainment
• Stage
• Theatre
• Public Relations
• Nonprofits
• Theatrical Production
• Plays
• Arts Administration
• Email Marketing
• Singing
• Leadership
• Performing Arts
• Musical Theatre
• Management
• Event Management
• Press Releases
• Stage Management
• Acting
• Event Planning
• Customer Service
• Marketing