Lee Houghton
Sales Enablement Director @YESCO Outdoor Media
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WORK HISTORY
Sales Enablement Director @YESCO Outdoor Media
Coach-Mentor-Train • Lead the creation and deployment of appropriate training, content/sales messaging, processes, practices, forms, and tools to support the sales force. • Supports product launches by preparing and enabling the sales force to understand and sell our solutions. • Responsible for aspects of foundational and continuous learning programs for sales, including but not limited to training content creation, scheduling, and coordination, creation. • Responsible for tracking and analysis of courseware and sales enablement content usage. • Supports the buying and selling processes at all stages, from lead generation through win/loss. • Supports frontline sales managers and sales leadership team in executing effective management disciplines and establishing a sales coaching program. • Manages various sales enablement projects and coordinates sales enablement activities. • Enable sales teams to use technology in their day to day sales activities. • Coach sales teams on how to integrate Sandler Training, 4DX, APX, Geopath, and other software tools at the “street-level”. • Geopath champion to local, regional, and national advertising agencies.
EDUCATION
University of Phoenix
BS, Accounting
Utah Valley State College
A.A.S, Technology Management
SKILLS
ABOUT LEE HOUGHTON
I believe that OOH/DOOH is a living media, meaning it exists where we live our lives, it…
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