Lee Highsmith
Senior Storytelling Technologist @ Lenovo | Sales Enablement, Marketing
- Role
- Senior Storytelling Technologist - Ww Communications at Lenovo
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Lee Highsmith
Product Marketing Leader | Strategic Storyteller | Competitive Intelligence Expert Customer-centric product marketing professional with 15+ years of experience creating impactful go-to-market strategies, messaging frameworks, and content that translates complex technology into customer value. Proven success in crafting differentiated narratives that drive revenue, strengthen brand equity, and support global campaigns across enterprise IT, client computing, and software solutions. Adept at collaborating cross-functionally with engineering, sales, and executive leadership to fuel product adoption and thought leadership. · Product Marketing Strategy & Execution · B2B Messaging & Storytelling · Competitive Positioning & Market Intelligence · GTM Launch Planning · Customer & Analyst Briefings · Executive & Technical Communications · Partner Marketing (Intel, Microsoft) · Content Development (RFPs, Blogs, Videos) · Field Enablement & Sales Tools · Cross-Functional Leadership
Experience
Senior Storytelling Technologist - Ww Communications
Jun 2011 — Present · Morrisville, NC
Getting beyond the What and telling the story of Why.
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