Lee Harris-Gibbs

WORK HISTORY

EDUCATION

ABOUT LEE HARRIS-GIBBS

Hello - I\'m a senior brand management specialist and marketing generalist with 15 years’ experience within entertainment brand marketing and franchise management. Proven track record in managing the lifecycle of a diverse entertainment portfolio of well-established content brands and developing new IP. Highly skilled at translating content and audience insights into brand strategies that provide exploitation across consumer touchpoints, driving engagement, unlocking brand value, and building sustained commercial success in line with business goals/ROI that respect brand and audience integrity.Proficient in all aspects of brand/franchise management and marketing including- Franchise/brand and business planning - Content strategy, distribution & windowing - linear (pay/FTA), SVOD, AVOD, FAST, gaming- Marketing communications strategy and execution - inc. briefing, media planning and creative development across all ATL/BTL channels (TV, digital/social, print, press, OOH)- Licensing extensions - Consumer products, experiences & retailA brand evangelist and empathetic leader with a passion for brand building, driven by strong personal values and purpose. Adept at fostering cross-functional collaboration and communication with a down-to-earth, logical approach working across international markets, whilst also managing teams, agencies, and freelancers.Always looking for like minded individuals in the industry so feel free to connect!