Lee Haider

About Lee Haider

Data-driven senior digital marketer focused on growing impactful business metrics…

Experience

1. Social Media Marketing Manager, United States Market

   Xero

   Nov 2021 — Present

   Currently telling stories and engaging with over Xero followers around the globe. • Manage numerous verified social media channels for one of the largest Accounting SaaS companies in the world, which receives over monthly social media impressions. • Oversee the entire creative social media content process, ranging from ideation, creation of assets, copywriting, posting, and performance tracking. • Key decision maker for all organic and paid social media content within the United States market, ranging from country-wide campaigns, short-form videos, blog posts, event amplification, and influencer partnerships. • Partner with cross-functional teams and third-party agencies to create and launch campaigns that reach over stakeholders. • Control and oversee a five-figure monthly budget allocation for social paid ads, influencer partnerships, and media opportunities with global media outlets. • Select, manage, and measure partnership success for all macro and micro-influencer partnerships for regional and global marketing campaigns. • Key team member chose to work with a cross-functional team to develop a comprehensive global social media strategy to drive brand awareness, grow follower count, and increase website traffic. • Capture, edit, and produce social-first video content for key Xero events, such as Xerocon, which in 2022 generated over 3 million impressions.

Education

• University of Colorado Colorado Springs

  Bachelor's of Innovation, Marketing, cross discipline Creative Communications

Skills

• Customer Service
• Sales
• Management
• Leadership
• Marketing
• Social Media
• Public Speaking
• Strategic Planning
• Entrepreneurship
• Event Planning
• Team Leadership
• Project Management
• Teamwork
• Event Management