Leeda McCabe

WORK HISTORY

EDUCATION

SKILLS

ABOUT LEEDA MCCABE

Professional ProfileMedia Relations & Talent Promotion SpecialistProfessional SummaryAccomplished media strategist and talent manager with extensive experience in multi-platform promotion, specializing in elevating high-profile personalities across radio, television, and infomercial formats. Public Relations & Media Management• Architected and executed integrated PR campaigns for prominent figure across broadcast media platforms• Cultivated and maintained strategic relationships with radio stations, television, and an infomercialMarketing & Brand Development• Designed and implemented infomercial marketing strategies that maximized audience engagement and conversion• Developed comprehensive brand positioning frameworks for talent across multiple media channels• Assembled and directed cross-functional teams of producers, writers, publicists, and marketing professionals• Broadcast Copywriting• Crafted compelling radio scripts, promotional copy, and broadcast contentProfessional Experience HighlightsProduced and facilitated interviews with diverse expert guests including medical doctors, celebrities, research scientists, theoretical physicists, and naturopathic practitionersHealth & Wellness Sector Expertise• Served as strategic advisor to medical professionals on oxygen therapy protocols and alternative health modalities• Built credibility bridges between conventional and complementary medicine communitiesEvent Production & Industry Relations• Coordinated high-profile media events that generated press coverage and industry buzz• Established strategic partnerships with bookstores, publishers, and distribution channels to amplify talent visibilityStrategic Partnerships• Negotiated and maintained relationships with publishers for book launches• Media Liaison Excellence: • Versatile Communication: Ability to translate complex ideas into engaging content for varied audiences and formats• Strategic Vision: Big-picture thinking combined with meticulous attention to execution details• Credibility Building: Skilled at positioning talent as trusted authorities in their respective fieldsImpact & ResultsSuccessfully elevated talent profiles resulting in expanded media opportunities and increased audience reach• Built sustainable media relationships• Established reputation as trusted advisor to both talent and media outletsThis profile demonstrates comprehensive expertise in talent promotion, media relations, and team leadership with strength in health and wellness sector.