Crystal L.
Strategy & Analytics Exec | eComm | B Corp | Wharton MBA
- Role
- VP, Data Science and Analytics at Wild Alaskan Company
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Crystal L.
Strategic leader with over 18 years of B2C experience and Wharton MBA. My background consists of a unique combination of corporate strategy and analytics, with a proven track record of shaping e-commerce and direct-to-consumer strategy at world renowned brands, including The Walt Disney Company, Chanel, Kate Spade and Cole Haan. I also have start-up and scale-up experience at Wild Alaskan Company, a sustainable, tech enabled B Corp seafood company.My areas of expertise include leading technical and cross-functional teams, using data to identify greenspace opportunities in e-commerce & omni-channel DTC, and translating insights into business strategies. Additionally experienced in data engineering building a Modern Data Stack from scratch. With my immense passion for fostering talent and developing exceptional analysts, I have a strong history of building teams that lead with strategic thinking and strong technical knowledge.
Experience
VP, Data Science and Analytics
Jan 2022 — Present
Education
The Wharton School
Master of Business Administration (M.B.A.)
2014 — 2016
University of California, Berkeley, Haas School of Business
B.S., Business Administration, Global Management
2004 — 2008
University of California, Berkeley
B.S., Business Administration, Global Management
2004 — 2008
The Hong Kong University of Science and Technology
Global Business
2007 — 2007
Skills
- Chinese
- Marketing Strategy
- Theme Parks
- Marketing
- Surfing
- New Business Development
- Financial Modeling
- Strategy
- Strategic Planning
- China Business Development
- Retail
- Mandarin
- Sap
- Hospitality
- Crm
- Luxury Goods
- Scuba Diving
- Fashion
- Media & Entertainment
- Market Analysis
- International Marketing
- Cantonese
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