Lee Cohen

Experience

1. Creative Director

   Youngarts

   May 2012 — Present · Miami, FL, US

   National arts nonprofit providing a lifetime of support for visual, literary and performing artists through performance and exhibition opportunities, funding, professional development, community and mentorship.Oversee all aspects of the organization’s brand identity-Build and evolve internal and external brand standards -Ensure consistency across platforms including print, digital, social, interior and exterior spaces, and multimediaLed the development, creation, and implementation of organizational rebrand-Collaborated with renowned designer Paula Scher to create a flexible and memorable visual identity-Fostered stakeholder engagement and shepherded board approval-Contributed to a 110% increase in website engagement and a 23% increase in Instagram followersManage in-house creatives, independent contractors, vendors, and agencies-Recruit, train, and mentor in-house creatives on design practice, techniques, and project management, resulting in 3 promotions-Oversee the production of 450+ digital, video, print, and physical assets a year-Develop and refine processes, strategies, and systems to help build key audiences over time-Hire and manage freelance artists, photographers, and filmmakersDirect campaign strategies and content creation from concept to completion-Produce consistently high-performing content, with top posts achieving reach rates of 125% on Instagram-Collaborate across departments to ensure impactful content for target audiences -Deliver complex multi-channel campaigns on time and within budgetLead a cross-functional team of 8 in video and photo documentation, production, and archiving-Manage a six figure budget and oversee 200+ hours of photo/video capture-Expanded in-house documentation and editing capabilities-Manage the digitization of archives, ensuring the preservation, organization and accessibility of assets

Education

• Wesleyan University

  BA

• School of Visual Arts

  Graphic Design, Visual Arts