Lee Brine
VP, Marketing @Medlive - A PlatformQ Health Brand
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WORK HISTORY
VP, Marketing @Medlive - A PlatformQ Health Brand
Medlive\'s mission is to revolutionize healthcare education and engagement through interactive, video-first programs. Every day, healthcare providers, patients, and caregivers turn to Medlive for insights on managing cancers, neurological disorders, rare diseases, and other conditions- Lead Medlive’s Audience Marketing team, encompassing learner engagement across paid, owned, and on-site channels to drive participation, retention, and site-wide program adoption- Own end-to-end engagement strategy across the user journey, from registration and onboarding through reactivation, delivering personalized, cross-channel experiences aligned to user and business goals- Built and scaled the Marketing Operations function, enabling faster execution and stronger collaboration across Marketing, Product, Data, and Engineering- Oversee martech strategy and platform architecture, including stack audit, vendor RFP, and implementation of a new marketing automation platform to support segmentation, personalization, and measurement- Lead Marketing Analytics, defining KPIs and dashboards to ensure accurate tracking and continuous optimization across campaigns and programs
EDUCATION
Syracuse University
BS, TV/Radio/FIlm, Management
SKILLS
ABOUT LEE BRINE
I\'m a senior marketing leader with 20 years of experience driving growth, engagement, and retention. I\'ve led cross-functional teams that sit at the intersection of Marketing, Growth, and Product. My focus has been on building scalable martech infrastructure, using data to shape strategy, and creating personalized, cross-channel customer experiences. I’ve scaled teams and systems across industries including media, mobile apps, healthcare, retail, and financial services, driving meaningful revenue growth and stronger user retention. At the core of my work is a drive to bring technology and marketing together to solve complex problems and move businesses forward.
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