Lee Becknell

About Lee Becknell

Experienced Marketing Manager with a focus on all things digital. Skilled in email marketing, paid search, SEO, graphic design, and project management.

Experience

1. Senior Digital Marketing Manager

   Pinnacle Promotions

   Jul 2018 — Present

   Use Paid Search, SEO, Email and Social Media to generate quality leads by increasing web visibility, traffic, and conversion. Develop and manage Paid Search campaigns including keyword generation, ad copy testing, bid management and budget. Manage external SEO agency\'s efforts and results. Work with Merchandising and Art departments to develop, manage and deploy content for weekly emails. Monitor email performance to make recommendations to improve open, click and conversion rate. Create segmented audience lists based on customer behavior and build automated workflows within Hubspot. Maintain KPI reporting and share updates, projects and timelines to executive team.

Education

• University of Vermont

  BA, Studio Art, English

  1996 — 2000

Skills

• Photography
• Brand Development
• Digital Media
• Html
• Mailchimp
• Direct Mail
• SEO Copywriting
• Logo Design
• Brightedge
• Direct Marketing
• Creative Direction
• Project Management
• Hubspot
• Email Marketing
• Google Analytics
• Photoshop
• Integrated Marketing
• Marketing Communications
• Facebook
• Illustrator
• Adobe Creative Suite
• Pardot
• Blogging
• Social Media
• Salesforce.com
• Copywriting
• SEO
• Html Emails
• Pay Per Click (Ppc)
• Online Advertising
• Magazines
• Marketing
• Online Marketing
• E-Commerce
• Publications
• Graphic Design
• Layout
• Corporate Branding
• Social Media Marketing
• Microsoft Excel