Lee Bastin

Senior Seo Specialist Client Services @Ocere

Cheltnham, GB

I lead SEO strategy and client delivery for businesses across lifestyle, health, home, SaaS and ecommerce sectors — combining data-led insight with tailored, scalable execution.My role sits at the intersection of strategy, project oversight, and relationship management. I work directly with marketing teams, founders and in-house SEOs to drive performance and build long-term search visibility.Key responsibilities and outcomes:• Develop and refine bespoke SEO strategies based on competitive gap analysis• Select and oversee execution of premium link acquisition• Brief, QA and optimise on-site and editorial content• Provide ongoing consultancy and reporting, ensuring strategy remains optimal• Act as lead point of contact for 30+ client accounts with a strong retention and referral rateI also advise on adjacent areas such as conversion strategy, messaging clarity and digital content positioning where relevant.