Lee Bartlett

About Lee Bartlett

It is my privilege to work with so many talented people at Tractor Supply Company. We\'ve…

Experience

1. Lead Analyst - IT Marketing Systems

   Tractor Supply Company

   Apr 2017 — Present

   Directly responsible for performing CRM/Loyalty administration tasks and configuration changes according to defined technical specifications. Lead a broad team of FTEs and contractors during projects to maintain focus and effectiveness Create and deploy predictive models to enhance business knowledge of customer marketing interactions and shopping behaviors which reduced outside consulting expenditures by 25% Improve Affinity Cross Basket Analysis purchases utilizing lift and market basket analysis modeling Utilize advanced statistical modeling techniques to measure customer churn and engagement Conduct hands-on analysis of customer and campaign data to uncover insights and provide program recommendations Provide marketing team with design of experiments (DOE) recommendations and expertise to develop testing parameters for A/B Testing Communicate verbal and written complex analysis results to Executive Leadership Contribute technical guidance for changes to marketing loyalty programs, email, direct mail, and digital marketing initiatives leading to a 31% increase in gross sales volume Gather and document CRM/Loyalty requirements and manage third party vendors Develop and maintain required reports, interfaces, conversions, enhancements, forms and workflows, working with other technical resources as required Support the marketing systems applications landscape and participate in cross-functional activities across supporting IT departments and work with business stakeholders Review evolving CRM, PIM, and Loyalty technologies, assess potential impact, and propose innovative solutions and/or enhancements to existing business processes Identify and help prioritize implementation of application functionality and/or business process improvements Maintain current knowledge of existing and emerging capabilities of CRM, PIM and Loyalty

Education

• Microsoft

  Microsoft Certified Professional, Microsoft Dynamics

  2006 — 2011

• Eastern Kentucky University

  Doctor of Education - EdD, Educational Leadership and Administration, General

  2010 — 2010

• Shorecrest Preparatory School, St. Petersburg FL

  Diploma, College Prep

  1976 — 1980

• Miami University

  BS, Business Finance

  1981 — 1984

• Miami University

  AS, Computer Technology

  1981 — 1984

• Georgia Institute of Technology

  Certification, Logistics

  1989 — 1989

• University of Cincinnati Carl H. Lindner College of Business

  MBA, Marketing

  1988 — 1991

Skills

• Testing
• Microsoft Sql Server
• Training
• Visio
• Financial Analysis
• Financial Accounting
• Progress 4gl
• Management
• Customer Relationship Management (Crm)
• System Administration
• Crm
• Software Development
• Business Process
• Software Project Management
• Process Improvement
• Html
• .net
• Systems Analysis
• Software Implementation
• Analysis
• Business Analysis
• Access
• Vendor Management
• Quality Assurance
• Data Analysis
• Business Intelligence
• Strategy
• Project Management
• Financial Reporting
• Strategic Planning
• Budgeting
• Software Documentation
• Microsoft Dynamics Ax 2012
• Budgets
• Troubleshooting
• Business Process Improvement
• Microsoft Crm
• Sdlc
• Microsoft Dynamics
• Sql