Lee Baldinger

Experience

1. Creative Director

   Agtonomy

   Oct 2021 — Present · San Francisco, CA, US

   As the Creative Director of Agtonomy, I am responsible for leading the development and execution of the company\'s visual identity and creative strategy. I work closely with cross-functional teams, and oversee all aspects of the creative process, from concept development and design to production and implementation.As one of the founding members of the team, I successfully branded the company, creating a fresh and modern look that aligned with our business objectives and target audience. This included the development of a new logo, brand guidelines, and marketing collateral that effectively communicated our value proposition and key messaging.I\'m currently working on the development of new products and services, including our innovative TeleFarmer solution, collaborating with the product and engineering teams to ensure that our design solutions are aligned with user needs and business goals. This involves conducting user research and testing, as well as providing design direction and feedback to the team.In addition to my creative responsibilities, I also foster a culture of creativity and innovation, encouraging team members to share their ideas and experiment with new approaches.My role as the Creative Director at Agtonomy is instrumental in driving the company\'s success, both in terms of brand awareness and product development.

Education

• Oklahoma Christian University

  Bachelor of Arts (B.A.), Graphic Communications

  2009 — 2013