Lee Ann Lane

About Lee Ann Lane

Strategist with a curious nature and a passion for solving problems, developing solutions and delivering results. Over 15 years experience working with global cross-functional teams and projects that span market research, competitive intelligence, marketing, strategy, business management and project management. Being able to translate data, information and feedback into meaningful insights, strategies and actions has resulted in a well-earned reputation as a trusted, proactive, consultative and effective partner.Competencies: Strategy/Strategic Planning, Market & Competitive Intelligence, Market & Consumer Research, Advertising & Marketing, Internal Communications, Business Management, Project Management, Stakeholder Management, Vendor ManagementSkills: Analytics, Executive-level Advisory, Data Analysis, Data Mining, Insights, Customer Segmentation, CxO-level PresentationsIndustries: Information Technology (Software as a Service, Cloud, Network, biometrics), Aviation, Advertising (print, digital, direct, radio, TV), Retail, Entertainment, Home Improvement, TravelSoftware: Office 365 suite (emphasis on Excel, Access, PowerPoint, SharePoint, PowerBI), Google products, Salesforce CRM, Consumer & Media research software (Nielsen incl. Scarborough, Arbitron, Kantar), Digital (Omniture, Adobe Analytics, Comscore)

Experience

1. Chief of Staff, Americas

   SITA

   Apr 2023 — Present · Raleigh-Durham-Chapel Hill, NC, US

   Strategic advisor, project manager and business manager to COO and GEO Leadership Team- Collaborated with cross-functional teams to develop, operationalize, and monitor operating plans and balanced scorecards, including key actions, milestones and OKRs/KPIs for tracking and performance measurement- Project managed corporate initiative to identify solution gaps, delivering Executive report to CEO and the Board- Facilitated cultural transformation workstreams to streamline internal processes, improve internal communications, and address pain points impacting workloads and accountability- Managed 3-year plan process, working with GEO Leadership Team, for delivery to the CEO and Board.

Education

• Campbell University

  BBA, International Business

Skills

• Project Management
• Salesforce.com
• Leadership
• Consumer Insight
• Market Research
• Media Analysis
• Data Analysis
• Powerpoint
• Strategy
• Marketing Research
• Consultative Approach
• Customer Insight
• Management
• Database Marketing
• Marketing
• Strategic Planning
• Customer Segmentation Strategy
• Presentation Development
• B2b
• Reporting & Analysis
• Competitive Analysis
• Market Intelligence
• Advertising
• Sales Presentations
• Lead Generation
• Analytics
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Database Analysis