Leeann Maxwell

About Leeann Maxwell

LeeAnn is a CEO, a Realtor, a co-founder, an author, a wife, mother, Gigi, an athlete, a…

Experience

1. Chief Executive Officer, Partner

   Vixen Vodka

   Sep 2010 — Present · Roswell, GA, US

   Executive Summary » The vodka with the authentic storyVixen Vodka was conceived on a “girls’ beach weekend.” The spark of Vixen was the honest realization of how the spirit industry targets and markets exclusively to men, assuming women would simply come along for the ride.It was our ‘aha’ moment. We realized men order a cocktail by brand while women order by drink. Why? Because women don’t have a call brand created and marketed to them; a true80 proof vodka that mixes with anything, everything or nothing at all.Let’s be honest. Women like to hang out and have cocktails just like the boys. But the marketshows us, no pure vodka brand currently is tapping into the lucrative female target audience.In fact, the boys’ club needed a revolution. So we decided to change all that. We raised our glasses and toasted a powerful idea that eventually became Vixen Enterprises, LLC - Vixen Vodka.

Skills

• Market Planning
• Brand Management
• Marketing Strategy
• Brand Awareness
• Social Media Marketing
• Sales
• Digital Marketing
• Relationship Marketing
• Brand Development
• Strategic Planning
• Social Media
• Integrated Marketing
• Marketing Communications
• Online Advertising
• Direct Marketing
• Marketing
• Marketing Management
• Email Marketing
• Customer Insight
• Interactive Marketing