Leeann Essai

Trade Show and Print Production Manager @ifm

Malvern, PA, US

Lead the strategic planning and logistical execution of the annual events plan as part of the overall marketing strategy across industries to promote the ifm brand and our sensor solutions to the appropriate target audience. Responsible for KPI development, budget, execution, booth design, demo development, vendor management, and meeting planning, in close and constant collaboration with the CEO, Sales Industry Leaders, Product Managers and Sales Engineers with regard to timeline, products, and goal of each event. Analyzes post-show KPIs for campaign effectiveness including lead generation, conversions, and costs and determines the most effective marketing mix and strategies for future tech events. Design direct mail programs and oversee print production. Responsible for email marketing programs.

Penn State University

MBA, Biotechnology and Health Industry Mgmt

Siemens Advanced Leadership Program (ALP) by Siemens Leadership Excellence (SLE)

Business Administration, Management and Operations

University of South Carolina

B.S., Journalism with Advertising/PR cognate