Lee Walker
- Role
- Senior Director, B R Football Brand Strategy at Bleacher Report
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Lee Walker
Specialties: Resource maximization; Creating/develop editorial policy; Content…
Experience
Senior Director, B R Football Brand Strategy
Jun 2013 — Present
6+ years at the most engaged sports media brand in the world, leading the B/R Football brand from conception to one of the top 25 global accounts on Facebook, Twitter and Instagram (based on total interactions)* Responsible for company’s worldwide editorial and social strategy in Football * Oversees content creation and distribution across multiple social platforms (Twitter, Instagram, Facebook, YouTube, Snapchat, TikTok plus app and website)* Manages 30+ people team across content and programming divisions * Works directly with sales on content packaging, branded content & integrations * Leads strategic planning, finance and resource allocation for $8m annual budget * Consulting producer for B/R Matchday show on TNT Network in United States
Education
University of Leeds
BA Hons, Media and Sports Studies
1993 — 1996
Skills
- New Media
- Management
- Multimedia
- Sports Writing
- Market Research
- Magazines
- Radio
- Television
- Editing
- Editorial
- Interviews
- Blogging
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