Lee Serrant

Executive Producer Design Production @Point B

Atlanta, GA, US

As Executive Producer of Design and Production, led the end-to-end execution of high-impact creative initiatives that elevated brand storytelling and internal engagement across Point B.Key Responsibilities and Achievements:• Produced Company-Wide Employee Testimonial Videos: Oversaw the concept development, scripting, filming, and editing of authentic employee stories that showcased culture and values, enhancing internal communications and employer branding.• Developed Integrated Marketing Campaigns: Created and executed creative marketing campaigns aligned with strategic business goals, blending compelling narratives with visual design to engage both internal and external audiences.• SharePoint Redesign Lead: Project managed and creatively directed the full redesign of Point B’s SharePoint site, improving user experience, navigation, and visual appeal to better support team collaboration and access to resources.• EVP Campaign Creative Development: Conceptualized and produced the company’s Employee Value Proposition (EVP) campaign—shaping its creative direction, messaging pillars, and multimedia assets for deployment across bConnect, social platforms, and recruitment channels.

Clark Atlanta University

Bachelor of Arts - BA, Mass Media Arts

Argosy University

Master of Business Administration, Marketing

University of South Dakota

Bachelor of Science - BS, Computer Science