Lee Polychron

Experience

1. Partner

   Kudzu Research & Insights

   Jan 2000 — Present

   Lee, KUDZU’s founding partner, is on a quest to champion and translate the magic and discovery of face-to-face research as a component of digital methods using KOLONYtm, KUDZU’s innovative research platform. On KOLONY Participants move seamlessly through online, offline, qualitative and quantitative methodologies, experiencing key research touch points all in one place. Gone is the chaos and communication gaps of staggered research steps. With KOLONY we can go from knowing nothing to validated ideas in a handful of weeks.Before KUDZU, Lee worked at top U.S. advertising agencies as an Account Director and SVP of strategic planning at J. Walter Thompson, Lowe & Partners, Euro RSCG, and TBWA/Chiat/Day. Among her peers, she is considered a real empath, able to connect with and understand all kinds of people so that her work is as much psychological as it is grounded in business. Lee studied English Literature at Cornell University and lives in a barn with her daughters, cats, husband, mother and one, big fluffy dog.

Education

• Cornell University

  BA, English Lit, Performing Arts

  1980 — 1984

Skills

• Marketing Strategy
• Segmentation
• Quantitative Research
• Marketing Research
• Ethnography
• Analytics
• Consumer Behaviour
• Market Research
• Customer Insight
• Brand Architecture
• Focus Groups
• Qualitative Research
• Advertising Research