Lee King

About Lee King

Most insights work dies in a deck. I’ve spent 20 years making sure mine doesn’t.I’m a consumer insights leader who works at the intersection of research and revenue. My job isn’t to deliver findings — it’s to make sure the right people have the clarity they need to make better product, brand, and go-to-market decisions.I’ve led insights work across financial services, healthcare, retail, and real estate, on both the client and supplier sides. That experience matters. It’s taught me what actually drives impact versus what just sounds smart in a readout.I don’t treat research like a handoff. I’ve owned the full lifecycle — scoping, design, qualitative fieldwork, analysis, storytelling, and stakeholder alignment. I know where insights break down in practice and how to keep them connected to decisions.I also build. I launched History-Nearby, an AI-powered product with more than locations across 80+ cities. It’s live and monetized. Building a real product sharpened how I think about user behavior, positioning, and what “data-driven” really means when money is on the line.At the end of the day, I care about one thing: did the insight change the decision? If not, it was just expensive noise.Currently leading Consumer Insights at LendingTree. Previously spent 12 years on the agency and supplier side before moving client-side to LendingTree.Always happy to talk shop with people who care about making research actually matter.

Experience

1. Senior Manager, Consumer Insights

   LendingTree

   Mar 2019 — Present · Charlotte, NC, US

Education

• University of North Carolina at Charlotte

  Bachelor of Science in Business Administration - Marketing, Marketing

  1999 — 2003

• UNC Charlotte Belk College of Business

  B.S.B.A., Marketing

  1999 — 2003

Skills

• Customer Satisfaction
• Leadership
• Access
• Questionnaire Design
• Project Management
• Customer Service
• Program Management
• Marketing Strategy
• Marketing Research
• Sales
• Third Party Vendor Management
• Marketing
• Survey Programming
• Team Leadership
• Strategic Planning
• Market Research
• Surveying
• Data Analysis
• Management