Lee Herring
Head of Non Retail Sales @Barfoots
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WORK HISTORY
Head of Non Retail Sales @Barfoots
Driving profitable growth through non retail channels
EDUCATION
University of Worcester
Bachelor of Science (BSc), Environmental Science
SKILLS
ABOUT LEE HERRING
Head of Sales | Foodservice & B2B Growth Leader | Ingredients • Flavours • Condiments • Fresh Produce | Strategic Account & Business Development ExpertLed commercial strategy, sales growth, and account development across Foodservice, QSR, and B2B channels — driving double-digit revenue growth and margin improvement through data-driven planning, product innovation, and customer collaboration.Key Achievements & Responsibilities:Developed and executed sales & commercial strategy aligned with business growth and category objectives.Managed key accounts and partnerships with major Foodservice and QSR operators, delivering profitable growth and category leadership.Drove new business development and secured major contracts across ingredients, condiments, and fresh produce sectors.Led cross-functional teams (Sales, NPD, Technical, Supply Chain) to launch new products and improve supply chain performance.Negotiated complex tenders and pricing agreements to optimise value and competitiveness.Delivered strategic insights from customer data to enhance account profitability and portfolio performance.Championed change management and process improvement to strengthen commercial capability and execution.Keywords for optimisation:Head of Sales | Commercial Strategy | Business Development | Key Account Management | Foodservice | B2B | QSR | Ingredients | Flavours | Condiments | Fresh Produce | Growth | Category Leadership | Tender Management | Pricing Strategy | NPD | Supply Chain | Leadership | Stakeholder Engagement | Value Proposition | Sales Growth | P&L Ownership | EMEA | Negotiation | Customer Partnerships
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