Lee Dasilva

Editorial Manager @TUI

Leading a team of editors and copywriters across digital and print platforms, I’m responsible for delivering inspirational, customer-first content that supports every stage of the customer journey – from dreaming to booking.Championing tone of voice for the UK market, I shape our editorial strategy in line with TUI’s content and marketing vision, with a focus on storytelling and creative excellence. Working cross-functionally with product, brand, and design teams, I ensure content across our websites, blogs, in-flight magazines, and campaigns is high-performing, on-brand and conversion-focussed.As a passionate editorial lead, I drive continuous improvement through mentoring, creative guardianship, and digital innovation.