Lee Coffey
Global Strategy & Marketing Manager - Consumer Packaged Goods at Rockwell Automation
- Role
- Global Strategy & Marketing Manager - Consumer Packaged Goods at Rockwell Automation
- Location
- Appleton, WI, US
- LinkedIn followers
- 500 followers
About Lee Coffey
Highly driven, results-oriented strategy, marketing, and product management professional with a proven track record of effectively managing high-profile market segments, product lines, and customer accounts. Highly experienced in strategic development, pricing, new product commercialization, and building strong relationships with customers, suppliers, and industry partners.Core focuses include: Strategy, Marketing, Product Management, Business Development, Sales, Negotiation, Leadership, Account Management, Sales Enablement, Brand Management, Relationship Building, People Management, Pricing, Industrial Automation, Manufacturing, CPG, FMCG, Food & Beverage, Home & Personal Care, AI, Machine Learning, IoT, Cloud, SaaS, Digital Marketing, Thermoforming, Plastics, Meat, Alternative Protein, Sustainability.
Experience
Global Strategy & Marketing Manager - Consumer Packaged Goods
Apr 2021 — Present
Responsible for global industry strategy, commercial marketing, demand generation, and sales support to drive above-market growth in end-to-end industrial automation hardware, software (on-prem, hybrid, SaaS) and services to our largest vertical industry.• Lead annual Business Strategy Review process – developing short, medium and long-range business plans• Partner with BUs on financial modeling to support portfolio roadmaps and Annual Operating Plan investments• Develop and implement go-to-market strategies and programs to drive awareness, lead generation and sales growth• Leverage domain expertise to develop industry-specific messaging and sales enablement content• Establish strong relationships at all organizational levels to drive alignment and execution of key industry initiatives
Education
University of Wisconsin-Milwaukee
Master of Business Administration (MBA)
2008 — 2010
University of Wisconsin-Milwaukee
Bachelor of Business Administration (BBA), Marketing, Finance
2005 — 2008
Skills
- Product Marketing
- Manufacturing
- Business Development
- Supply Chain Management
- Product Development
- Forecasting
- Continuous Improvement
- Product Management
- Leadership
- New Business Development
- Competitive Analysis
- Cross-Functional Team Leadership
- Pricing
- Sap Products
- Sap
- Strategic Planning
- Purchasing
- Process Improvement
- Six Sigma
- Supply Chain
- Project Management
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