Lee Bullen
Sales Director Uk, Ireland and Nordics @Spineart
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WORK HISTORY
Sales Director Uk, Ireland and Nordics @Spineart
With head office in Switzerland, Spineart in the UK, Ireland & Nordics is in a startup phase. My role is to move the business from opportunistic to strategically focussed. In the UK, we operate as a direct business with a mixture of direct sales people and external sales agents. Historically, the UK had taken an approach to focus on individual surgeons within the private sector only. I have introduced a revised strategy to focus on whole departments in the NHS and follow with the Private sector. In a short space of time, we have secured inclusion onto all three NHS frameworks,(England, Scotland & Wales) allowing access to our targetted demographic. A carefully balanced pricing structure coupled with a focussed account approach is leading us to successfully gain multi-year contracts. For Ireland, I work closely with a distributor. For Nordics, I work with agents where again we are changing our strategy from private only to public focussed. This has required submitting tenders relevant to our spinal portfolio. Across UK, Ireland & Nordics, I have total responsibility for all activities and P&L\'s. With this being in start up phase, I am actively engaged directly with customers, supply chains, private hospital groups and support cases in operating theatres. Additionally, I am the UK Responsible Person registered with the MHRA and an active member of the ABHI.
EDUCATION
Walsall College of Technology
BTEC National Diploma - Merit, Business Administration and Management, General
University of Staffordshire
NEBS Management, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT LEE BULLEN
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