Lee Betty
Director of Hardgoods Product Development @Allen Company
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WORK HISTORY
Director of Hardgoods Product Development @Allen Company
Broomfield, CO, US
Originate product ideation and direct product development team efforts for innovative concept execution of products in key hardgoods categories to include; Outdoor Adventure, Safety Protection, Shooting Accessories, Archery Gear, Fishing Accessories and Hunting Essentials needs.
EDUCATION
William Woods University-MBA
Master of Business Administration (MBA), Business Administration and Management, General
Portland State University
MBA, BS, Finance, Bus. Admin
ABOUT LEE BETTY
With a track record of launching high-impact products, our team at Allen Company has reshaped the outdoor gear landscape. My leadership in product development and marketing has originated innovative hardgoods categories, achieving notable market penetration and establishing lucrative partnerships with iconic outdoor brands.The strategy for long-term vision in crowded markets is a hallmark of my approach, where we\'ve sourced products to maximize efficiency and cost-effectiveness. Contributing to Allen Company\'s history, we\'ve set new benchmarks for product success, ensuring a robust and diverse portfolio that resonates with our adventurous consumers.
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