Lee-Anne Schmitz

Founder @Mypromopal

Northern Ireland, GB

With 20 years experience in the drinks industry, I founded MyPromoPal to help drinks brands connect with consumers in a way that is engaging, seamless, and measurable. MyPromoPal is a promotional platform that allows brands to offer free drinks and exclusive experiences to consumers in bars across Ireland. Whether it\'s launching a new product, driving trial, or building brand loyalty, we make it easy for brands to get their drinks into consumers hands at the right time and place. Consumers discover promotions through our app, claim and offer, and redeem it in a participating venue- creating memorable brand experiences in the on-trade. Brands gain valuable insights, track engagement in real time, and ensure their marketing spend delivers results. Our mission goes beyond promotions - we donate 10% of profit to local charities, with Air Ambulance NI as our primary partner.

University of Ulster Jordanstown, Northern Ireland

BSc Hons Business Studies