Ledy Perez Brunetti
Senior Vice President, Global Merchandising, Buying & Design @Techstyleos Now Fabletics
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WORK HISTORY
Senior Vice President, Global Merchandising, Buying & Design @Techstyleos Now Fabletics
Los Angeles, CA, US
Techstyle Fashion Group is the global innovator behind digital-first, membership-based fashion brands like Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids. · Promoted to SVP to steer global growth and merchandising expansion efforts for JustFab brands, achieving double-digit EBITDA and record brand conversion across a multi-brand, cross-channel portfolio· Spearhead new portfolio opportunities, scaling the business from three to 12+ brands in 18 months through a strategic introduction of third-party and private-label partnerships (Dream Pairs, Dream Pairs Kids, Bruno Marc, NORTIV 8) · Shape unified, holistic global merchandising and brand strategies, defining long-term vision, pricing architecture, and consumer experience enhancements to drive consistency, cohesion, and profitability across categories · Partner directly with CEO, COO, and founding investors on enterprise-wide decisions, while managing, mentoring, and empowering a multidisciplinary team of 18· Evolve assortment and value strategy through new membership models, bundling, third-party and men’s category integrations, optimizing SKU mix and financial allocation to generate high-impact wholesale revenue and sell-through rates· Champion global alignment between U.S. and China-based teams, establishing shared KPIs, data frameworks, and collaborative processes to strengthen merchandising, design, and operational efficiencies across brands· Lead company’s first wholesale strategy with Amazon and other channels, broadening brand equity and exposure · Protect profitability amid tariffs by optimizing product assortment, pricing, and inventory
EDUCATION
Concordia University
Bachelor of Arts (B.A.), Communication and Media Studies
ABOUT LEDY PEREZ BRUNETTI
I am a forward-thinking Merchandising and Product Strategy Executive with over 15 years of experience leading high-impact business transformation for some of the world\'s most dynamic global consumer and retail brands, including JustFab, Elie Tahari, and Stuart Weitzman. As an innovative and strategic leader, I’m known for pioneering consumer-driven strategies that consistently unlock millions in incremental revenue; throughout my career, I’ve delivered breakthrough growth, achieving double-digit EBITDA growth and record brand conversion across diverse, multi-channel portfolios—from fast-paced e-commerce and innovative membership models to traditional retail and wholesale. My specialty is translating high-level vision into measurable impact by architecting clear, data-backed plans that align with core business and brand goals. Currently, as a Senior Vice President overseeing global strategy for TechStyle Fashion Group, my work guides the global growth, merchandising, and design for a complex multi-brand, cross-channel portfolio. This success is consistently achieved through expert stakeholder management, strengthening critical domestic/international partnerships (US and China), and empowering high-performing cross-functional teams to deliver exceptional results. Ultimately, my mission is to leverage my expertise to create products that inspire, delight, and empower consumers, strengthening brand loyalty and maximizing profitability. Areas of expertise:Global Merchandising, Distribution Strategy, Buying & Planning, Business DevelopmentProduct Assortment Planning, Sales Strategy, Revenue Growth, Retail & E-Commerce, Market Trends, Data & Analytics, Competitive Analysis, Marketing & Branding, Brand Profitability, Replenishment Strategy, Team Leadership, Communication
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