Ledell Johnson

About Ledell Johnson

As a Digital Marketer for financial services I support multi-channel campaign performance measurement by building and tracking UTM parameters and QR codes, monitoring key KPIs and conversion metrics, and delivering data-driven insights that inform marketing strategy. I also perform competitive analysis, identify SEO keyword opportunities, and track search engine rankings to improve organic visibility and member acquisition in a regulated financial services environment.I am currently pursuing an MBA at Northern Illinois University with a focus on Marketing Strategy, Business Management, and International Business, building on hands-on experience in digital marketing for credit unions. My goal is to advance data-driven, compliant marketing strategies for financial institutions, combining analytics, SEO, and AI-assisted workflows to deliver measurable impact in regulated industries.

Experience

1. Graduate Research Assistant

   Northern Illinois University

   Aug 2024 — Present

   Coordinated marketing initiatives for student programs through email, social media, and on-campus promotions, enhancing event engagement. • Collaborated with diverse campus partners to ensure seamless event execution and positive experiences for students. • Planned and executed large-scale events like the Basketball Tournament and Culture Fest, managing logistics and operations effectively.

Education

• Lindblom Math & Science Acad High School

  High School Diploma

• Northern Illinois University

  B.S. Marketing, Marketing/Marketing Management, General

  2017

• Northern Illinois University

  Master of Business Administration, Business, Management, and Marketing