Loren Earle-Cruickshanks

About Loren Earle-Cruickshanks

I’ve been helping companies turn big ideas into real growth my entire career. After more than two decades building hardware and consumer technology companies, I am passionate about helping closely-held companies translate the promise of AI into practical business and governance strategies. I have spent my career living the entire scale together from the weeds and fractal details to the boardroom. I love equipping companies to leverage AI in manufacturing, operations, and customer experience while managing risks and talent challenges.I’ve had the privilege of working with companies like JUUL Labs, MOTIV (now Oura Ring), Ventures like Offline Studios, and legacy companies like 125-year-old TouchPoint Inc, where I’ve learned how to blend values with a first-principled innovation mindset. My sweet spot? Guiding businesses through critical growth phases by focusing on what matters — building resilient systems that scale, developing sticky products, and ensuring an organization has what it needs to succeed in the long run.What I Do Best • Product Strategy: I approach product with an open mind, and a decade of creative experience. The customers will tell you how to meet them where they are. I have helped develop some of the most innovative products to reach the market. • Digital Transformation: I’ve worked with companies to modernize legacy systems using AI and digital tools, bringing innovation into traditional industries without losing sight of what makes them great. • Building Great Teams: From growing a team of 2 into a high-performing group of 46 to aligning cross-functional efforts, I’ve seen firsthand how the right people make all the difference. • Navigating uncertainty: I thrive in low-information environments, with a track record of balancing strategic priorities with core values.What keeps me excited? It’s seeing the impact that human-focused innovation can have on the well-being of an organization and how much that matters in making a positive impact on its ecosystem and stakeholders. Whether it’s helping a startup find its first big market win or guiding a company into the future, I thrive on solving complex problems and creating real, measurable outcomes. My work with legacy companies shows me how important the company culture is to its employees, customers, and the greater market, while my experience at the bleeding edge of innovation shows what is possible with agility and mission.

Experience

1. Board Director

   Touchpoint, Inc

   Apr 2025 — Present · Concordville, PA, US

   Leading a legacy manufacturing company through the implementation of AI and ML initiatives.Touchpoint is a privately held, diversified global growth company, focusing on acquiring and building niche, value-add, high-growth manufacturing businesses where technology and human touch points make a tangible difference to the end user. Touchpoint companies have over 3700 employees and serve in excess of customers in 100 countries around the world.

Education

• Don Quixote Spanish Language Scool

  Completed entire course offering, certified fluent in Spanish language and literature, Spanish Literary Criticism

  1997 — 1997

• Milton Academy

  High School, English Language and Literature/Letters

  1992 — 1996

• Wesleyan University

  Bachelor's degree, College of Letters

  1996 — 2000

Skills

• Business Planning
• Client Development
• Crm
• Fashion Photography
• Salesforce.com
• Leadership
• Social Media
• Project Management
• Forecasting
• Cross-Functional Team Leadership
• Marketing Strategy
• Fashion
• Consulting
• Analytics
• Business Development
• Product Development
• Photoshop
• Editorial
• Fine Art Photography
• Entrepreneurship
• New Business Development
• Management
• Digital Media
• Customer Relationship Management (Crm)
• Marketing
• Start-Ups
• Strategic Planning
• Creative Direction
• Art
• Advertising
• Product Marketing
• Social Media Marketing
• Photography
• Brand Development
• Negotiation
• New Product Implementations
• Sales
• Product Management
• Customer Service
• New Product Launch