Matthew Lebowitz
Marketing & Creative Operations | Brand Strategy | Process Optimization | Workfront Expert | Award-Winning Storyteller
- Role
- Director, Marketing & Promotions at Sinclair Inc.
- Location
- Providence County, RI, US
- LinkedIn followers
- 500 followers
About Matthew Lebowitz
Creative guy who owns three suits and won\'t call you \"dude.\" Is your sales…
Experience
Director, Marketing & Promotions
Oct 2019 — Present · RI, US
Architected and led the enterprise-wide design and rollout of the company’s first centralized work management platform (Workfront), connecting 430 creatives across 79 locations into one collaborative network supporting local sales teams in delivering millions of dollars in revenue and marketing muscle for over 100 brands — including 60+ local news brands, national social media teams, and podcast content managers.Co-owned a major organizational restructure with the SVP, building the department’s new operating model from a blank slate. Personally responsible for the Workfront strategy, configuration, process design, and governance that now underpins all marketing and creative operations.Directed adoption & change management, onboarding users and leading training programs in partnership with a certified PROSCI specialist. Drove successful adoption rates across all locations; logging time to tasks went from 0% to 91% in three months, with no prior culture or process for time logging.Defined the organization’s first performance metrics for creative operations — enabling executives to make data-driven decisions for the first time. Regularly consulted by senior leadership to determine what to measure, not just how.Identified and implemented process improvements during onboarding of new user groups, streamlining workflows and improving efficiency before migration into the system. One initiative saw 200% productivity increase.Delivered measurable business impact, including a annual hour savings, faster cross-location collaboration, and increased visibility into project pipelines.Acted as day-to-day decision-maker for operational policies, escalating only major strategic items to senior leadership.Expanded leadership scope with direct report management in addition to cross-functional influence over Sales, Business Transformation, L&D, and local market leaders.
Education
James Madison University
BA, English, Mass Communications
1991 — 1995
The Johns Hopkins University
MA, Writing: Fiction
2003 — 2005
Skills
- Advertising
- Media Production
- Production
- Field Producing
- Avid Media Composer
- Breaking News
- Broadcast Television
- Final Cut Pro
- Broadcast Journalism
- Producing
- Promos
- Social Media
- Video Editing
- Premiere
- Digital Media
- Promotions
- Television
- Post Production
- Writing
- Tv Production
- Commercials
- Non-Linear Editing
- Hd
- Radio
- Video
- Adobe Creative Suite
- Storytelling
- Television Production
- Broadcast
- Avid Newscutter
- After Effects
- Media Planning
- Enps
- Promo
- Hd Video
- Avid
- Film
- Video Production
- Web Video
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