Roberta Morris

About Roberta Morris

An award-winning Creative Director with 30+ years of brand, marketing campaign, advertising, and leadership experience (read ‘street cred’) ’Berta listens and works closely with you to deliver exceptional brand strategy and design from concept to completion.The best branding happens when stakeholders feel heard throughout the process. She asks questions like: What are you looking for? Who\'s your competition? How can we make you different? Where Design Meets StrategyShe\'s worked agency-side and in-house with nonprofits, Fortune 500, and companies: Alameda Health Systems, AssetMark, Bordeaux Kitchen Naturals, Cadbury-7/UP, Career Girls, Collaborative Classroom, College Track, Dallas Museum of Art, Galleria, Gap/Old Navy, The Integer Group (Omnicom), Jose Cuervo, Latitude (Richard’s Group), Launch Partnership, Lawrence Berkeley Lab, Lob, Marcus & Millichap, McCann-Erickson, Mission Minded, National Geographic, Pottery Barn, Safeway.com, San Francisco Historical Society, 7-Eleven, Inc, Texas Instruments, and Thanx, and Viacom—just to name a few.’Berta leads teams to:• Conduct a full audit and create a roadmap• Provide a focused, strategic way forward• Brainstorm out-of-the-box concepts• Keep projects on track every step of the way• Add value and help brands shine• Be there to celebrate every success!In Her Spare Time.She volunteers for organizations like Career Girls and Taproot Foundation, and is Board VP of Publishing Professionals Network. She also writes about topics colorful and creative in her Martini Minute blog.She also enjoys drawing, crocheting, exploring science, reading, writing, gardening, world travel, eating adventurous foods, drinking artisanal coffee, singing karaoke, and hanging out with her & Leadership ServicesBrand Development | Brand Strategy | Brand Identity | Brand Guidelines | Branding | Product Design & Implementation | Product Strategy | Graphic Design | Creative Strategy | Design Solutions | Visual Design | Marketing Analysis | Data Analysis | Project Planning | Project Management | Logos | Typography | Collateral | Signage | Print, Email, Social Media Campaigns | Style Guides | Packaging | Photoshoots | User Centered Experience Design | Content Development | Publishing | Infographics | Online Learning | Presentations | Budgets | Team Building & Development | Collaboration | People & Project Management | Communication Skills | Client Presentation | Board Member

Experience

1. Founder and Creative Director

   Leave It To Berta

   Jan 2009 — Present · Memphis, TN, US

   Act as “de facto” design team, partner with and manage 10–15 ongoing small business and nonprofit clients throughout the entire design process.• Deliver identity development, digital and print marketing campaigns, web design, product launches, and creative and business strategies that lead to improved sales of 20–40%.• Hire and direct 15-20 subcontractors including: designers, illustrators, photographers, printers, copywriters, videographers, and developers on an as-needed basis, providing “one-stop-shop” service.• Present to clients from high-level concept to final design and deliverables, providing ownership of the process.Select Projects:• Asset Mark, Graphic Designer: Implemented continuity in overall look and feel. Drove brainstorming and ideation process for logos, collateral, presentations, conference signage, and infographics.• Legal Vision, Presentation Designer: Executed complex presentation graphics for civil and criminal case exhibits, including infographics used to communicate crucial, complex evidence.

Education

• Arkansas State University

  Bachelor of Fine Arts - BFA

• General Assembly

  UX Design Bootcamp | UX Design Course | User Research | Presentation Design | CSS | HTML