Léa Cohen

Marketing & Communication Manager @Le Meridien Nice

Nice, FR

Communications strategy• Ensured compliance with brand identity and speaking guidelines across the various communications channels • Set objectives and monitor and analyse the results of the various actions or campaigns• Kept a close watch on the market, the competition, consumer trends, the press and advertising• Managed and developed social networks• Managed websites (updating, optimisation, content, etc.)• Organised events and activationsOrganisation, implementation and improvement of communication initiatives• Chose and evaluated the most appropriate messages and media, ensuring consistency between message, corporate image and strategy• Produced and updated the media: print, photos, product sheets, catalogues, films, press kits, advertising campaigns, etc.• Distributed the messages: bought advertising space, supplied the network with media,• Developed brand programmes and built related activations (events, etc.)• Influencer marketing: managed arrivals, requests, etc.• Led the creation and launch of a new rooftop restaurant in May 2025, including visual identity design and full communication strategy rolloutEmployer branding • Implemented and rolled out the strategy (LinkedIn)

CELSA Paris-Sorbonne

Licence Information et Communication, Parcours Entreprises et institutions

Université Paris-Sorbonne

Lettres Édition Médias Audiovisuel (LEMA), Langue et littérature françaises

CELSA Paris-Sorbonne

Master 1 Communication, Parcours Entreprises et institutions

CELSA Paris-Sorbonne

Master 2 Communication Option Entreprises, institutions et risque en apprentissage

Institut Stanislas Nice

Baccalauréat, ES