Lea Rabinowitz

About Lea Rabinowitz

Cybersecurity marketing is filled with buzzwords and content that isn\'t focused on serving the audience. I help companies clarify their messaging so customers engage. As Founder of & content marketing, I’ve lead content-driven marketing for cybersecurity companies of all sizes from start-ups to established enterprises. I’ve crafted thought leadership content and demand generation campaigns that increased funnel velocity, spiked website traffic by 30% in the first month, improved search engine rankings, created brand awareness, and proved worth when reviewing the bottom line. Ready to intersect your content and demand generation efforts? I’d love to hear from you! L•••@andcontentmarketing.com ⇒ AREAS OF EXPERTISE MARKETING Marketing Strategy (Assessments & Frameworks) Product Marketing Demand Generation Field Marketing/Sales Enablement Marketing Communications Content Management Systems Inbound & Outbound CONTENT MARKETING Editorial Calendar & Strategy Blogging White Papers eBooks Collateral Email Campaigns Web Copy Landing Pages Newsletters Video Scripts Social Media Keyword Research

Experience

1. Vice President of Marketing Services

   Aimpoint Group, Llc

   Oct 2022 — Present

   In addition to my own consulting work at & content marketing, I serve as Vice President of Marketing Strategy for APG. Creating cybersecurity marketing magic with a team of highly experienced, tech-savvy consultants. Services include: 1. Content Strategy & Planning - Get your marketing content headed in the right direction with content audits and roadmaps, digital marketing plans, message development, buyer personas, and more. Content Research - Enhance your marketing content with competitive intelligence, custom research, thought leadership surveys, findings from win/loss studies, and more. Content Creation - Engage and convert your prospects with compelling marketing assets of all types, from articles, bylines, and blog posts to webinars, white papers, and more. Fractional Marketing - Achieve exactly what you need with fractional marketing support - CMO, Director of Marketing, Content Marketing Manager, Product Marketing Manager, and Demand Generation Manager. Want to learn more? Send me a PM!

Education

• Rochester Institute of Technology

  BS, Advertising and Public Relations

  2005 — 2009