Leanne Trevelline

About Leanne Trevelline

I lead integrated marketing communications and market engagement initiatives supporting the Americas region for LANXESS, a global specialty chemicals company that develops solutions across a wide range of industrial and consumer applications. My work focuses on translating complex technologies, products, and business priorities into clear, customer-facing messaging and communications programs that strengthen market presence and support business growth. I support communications and marketing initiatives for the company’s 9 business units representing approximately 35% of global sales, working across a diverse set of industries, including agriculture & animal care, construction, energy & water, electrical & electronics, industrial manufacturing, food & beverage, healthcare, home care & institutional cleaning, personal care, consumer goods, and mobility. A core part of my role is supporting 15-20 industry events annually in North America. My involvement ranges from leading the full execution of major trade shows – including booth messaging, exhibit design, vendor coordination, logistics, supporting materials and promotion – to coordinating materials and shipments for smaller events. I also built and manage the company’s scalable trade show program, which provides shared exhibit assets and vendor partnerships to support multiple business units efficiently. In addition, I support product launches, campaigns, marketing materials, and trade press engagement. I serve as a main contact with industry publications to ensure campaigns are executed effectively and consistently on brand. Ultimately, my goal is to turn technical expertise into clear, actionable communications that engage customers, strengthen industry visibility, and support business growth.

Experience

1. Market & Brand Communications Manager, North America

   LANXESS

   May 2017 — Present · Pittsburgh, PA, US

   As a business partner to 8 business units, I work closely with BU leadership and global counterparts to develop and implement targeted, integrated marketing communications plans and tactics in support of regional business goals for North America.This includes- Managing and overseeing LANXESS presence at key industry tradeshows and conferences- Generating content and writing and editing copy for various communication channels - Creating new marketing collateral and localizing global content- Developing regional print and digital advertising campaigns - Ensuring LANXESS is well represented in key trade media outlets by writing and distributing press releases, pitching articles, identifying opportunities, maintaining targeted media lists and fostering partnerships with trade press contacts- Leading cross-business unit project teams - Overseeing and directing the activities of external partners, including communications agency, tradeshow exhibit vendor, and photo/video producers

Education

• La Roche University

  Bachelor of Science, Communication, Media and Technology

  2002 — 2006

Skills

• Advertising
• Market Research
• Editing
• Executive Communications Support
• Copywriting
• Corporate Events
• Public Relations
• Internal Communications
• Media Relations
• Press Releases
• Publications
• B2b Marketing
• Trade Shows
• Executive Communication
• Newsletters
• Corporate Communications
• Marketing Communications
• Integrated Marketing