Leanne Nullmeyer
AVP, Marketing and Brand Experience @IG Wealth Management
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WORK HISTORY
AVP, Marketing and Brand Experience @IG Wealth Management
EDUCATION
Wilfrid Laurier University
Bachelor of Business Administration - BBA
Wilfrid Laurier University
Master of Business Administration - MBA
ABOUT LEANNE NULLMEYER
Currently serving as AVP of Marketing at IG Wealth Management, leveraging over a decade of experience to enhance the brand experience and drive growth with our mass affluent client segment. Spearheading digital marketing strategies, one half of my team focuses on optimizing client journeys, cross-sell campaigns, and customer engagement through test and learn, data-driven approaches. The other half of my team focuses on stewardship and evolution of our IG Wealth Management brand through all brand touch points, including our value proposition, online and social media presence, and our advisor network. My area of professional expertise is wealth management and the protection of wealth. This makes it my mission to help my team put out work that inspires Canadians to make the most of what they earn so they can focus on enjoying their life. Since I love what I do, I often volunteer my services to not-for-profit or for-cause organizations who are looking for help with their marketing strategy or key message development. I enjoy acting as a facilitator for the fun, and sometimes challenging conversations for cross-functional teams who need to land on a direction and define their go-to-market approach.
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