Leanne Gustie

About Leanne Gustie

Senior Event Director with extensive experience leading enterprise event portfolios across both agency and corporate environments. Known for leading cross-functional teams, optimizing multimillion-dollar budgets, and delivering strategic, ROI-driven event programs. Expertise spans CPG, automotive, technology, and healthcare industries. Recognized as a trusted partner to executive leadership with a proven ability to streamline processes, elevate attendee experiences, and build scalable, high-performing in-person, hybrid, and virtual events and meetings.

Experience

1. Director, Event Marketing

   Luminare Health

   Nov 2022 — Present · Lake Forest, IL, US

   Own the enterprise-wide event strategy for national conferences, leadership meetings, sales trainings, client engagements, internal initiatives, and virtual events, ensuring alignment with organizational objectives and brand standards.Serve as the senior strategic advisor to executive leadership, leading steering committees and providing recommendations on event vision, investment, KPIs, and ROI to drive business decision-making.Lead cross-functional event planning operations for events with 50–200 attendees, partnering with executive leadership, subject matter experts, marketing, communications, and external vendors to ensure cohesive execution.Design and implement a real-time budget tracking system that improved financial visibility, strengthened cost controls, and enabled proactive event budget management.Establish standardized planning workflows that streamline processes, improve cross-functional coordination, and enhance operational efficiency across Marketing and Sales teams.Serve as the operational lead for all enterprise events, overseeing content development, program design, production, logistics, and cross-functional execution.Direct complex, multi-day programs involving executive speakers, partner organizations, and external agencies, managing production, travel, and logistics to ensure seamless delivery and exceptional attendee experience.Provide strong on-site leadership, making real-time operational decisions and resolving challenges to uphold program quality and attendee satisfaction.Implement post-event reporting standards, analyzing attendee feedback and operational data to inform continuous improvement and demonstrate program value to leadership.

Education

• University of Wisconsin-Whitewater

  Business Administration - Marketing

Skills

• Customer Satisfaction
• Lead Generation
• Strategy
• Hotels
• Social Media Marketing
• Marketing
• Budgeting
• Microsoft Office
• Sales
• Problem Solving
• Public Relations
• Advertising
• Management
• Team Building
• Cross-Functional Team Leadership
• Fundraising
• Marketing Strategy
• Creative Strategy
• Leadership
• Project Management
• Time Management
• Event Planning
• Customer Relationship Management (Crm)
• Result Oriented
• Account Management
• Contract Negotiation
• Filemaker Pro
• Filemaker
• Marketing Communications
• Crm
• Budgets
• Event Management
• Meeting Planning
• Strategic Planning
• Trade Shows
• Relationship Marketing
• Incentives
• Program Management
• Hospitality
• Relationship Building