Leanne Johnson

WORK HISTORY

EDUCATION

SKILLS

ABOUT LEANNE JOHNSON

I’m a senior marketing executive with 19+ years of experience in all aspects of traditional and digital media strategy, planning, operations, and data analysis. I’m passionate about exploring consumer motivations and understanding their path to purchase journey. I lead the strategy, media and analytics teams for a portfolio of mid-tier and enterprise clients and manage a team of cross-functional resources. My strength is in creating innovative media and growth strategies that leverage real-time business data to continuously test, iterate and drive results. Industries experience include: CPG brands, D2C, B2B, health care organizations, auto, insurance, nonprofits and specialty foods. Areas of strategy included channel planning, channel mix analysis, consumer touchpoint mapping, measurement mapping, creative testing, and overall campaign management.Specialties: • Growth / Demand Generation / Go-to-market Strategy• Digital Strategy, Planning, & Thought Leadership• Media Planning & Management • Channel Planning & Consumer Journey Mapping• Agency selection + collaboration (e.g. Prepare briefs, project management)• Consumer Insights & Competitive Analysis• Digital Marketing – SEM, SEO & Social Media• Message Mapping• Measurement Strategy & Execution• Website Usability Analysis• E-commerce & Online Advertising• Email & Mobile Marketing Campaigns• Online Brand Identity Development & Management• Management Systems - Content (CMS)