Leanne Russell
Senior Manager, Content Marketing @Fidelity Investments
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WORK HISTORY
Senior Manager, Content Marketing @Fidelity Investments
Boston, MA, US
Leading the design and optimization of the content ecosystem for Saifr, Fidelity Labs\' AI-based solution for compliance controls and risk management. Focused on creating seamless, engaging, and conversion-driven content journeys across digital channels. Responsible for orchestrating how content is structured, delivered, and personalized to support solution storytelling, campaign performance, and customer engagement. Working in close partnership with the Senior Manager of Demand Generation to ensure content experiences are aligned with audience needs and business goals.
EDUCATION
Boston University
Certificate, Client - Server Programming for Web Development
New York University
Certificate, Filmmaking
S.I. Newhouse School of Public Communications at Syracuse University
Bachelor of Arts, English and Advertising (dual program)
SKILLS
ABOUT LEANNE RUSSELL
Writer/editor/content marketing leader using data-centric storytelling and audience-centric thought leadership to drive results, like 40% to 60% more engagement with Key and Premiere clients, article views and 260% more inbound channel traffic.• Two decades of experience developing strategic B2B and B2C content in the SaaS, engineering and academic industries• Evangelist for building and evolving brands through thought leadership and storytelling• Expert at developing multi-channel content strategies that span the customer lifecycle, planning and executing content calendars, writing and editing content and creating cost-efficient strategies for repurposing content• Deft at translating technical concepts into relevant, impactful messaging• Trusted ghostwriter for C-suite leaders• Experienced in analyzing and applying data to inform and improve content strategy for global and account-based marketing campaigns• Successful track record managing people and processes across sophisticated, highly-matrixed environments• Skilled in SEO and content optimization for search• Well-versed in AP Stylebook
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