Leanne Planche
Key Account Manager - Associations @Liverpool Experience Campus
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WORK HISTORY
Key Account Manager - Associations @Liverpool Experience Campus
Liverpool, GB
As Key Account Manager – Associations at ACC Liverpool, I lead strategic engagement with high-value and complex association clients, overseeing account management from initial enquiry through to event delivery. I am responsible for developing and implementing the annual sales action plan for the Association sector, contributing directly to increased market share and revenue growth. My role involves identifying and securing multi-year national and international contracts, managing high-risk portfolios, and negotiating tailored commercial proposals that align with both client objectives and organisational goals. I actively represent ACC Liverpool at key industry events and exhibitions, strengthen client relationships through structured CRM plans, and collaborate with internal teams to ensure service excellence. I also play a pivotal role in competitor analysis, strategic reporting, and resolving complex client issues in liaison with senior leadership and legal teams. Through close coordination with the Liverpool Convention Bureau and the delivery of familiarisation visits, I contribute to positioning Liverpool as a premier destination for association events.
EDUCATION
Warrington Collegiate
NVQ, Teacing Assistant
SKILLS
ABOUT LEANNE PLANCHE
I\'m Leanne Planche, Key Account Manager for Associations at ACC Liverpool, where I specialise in supporting national and international association clients to deliver impactful, high-quality conferences and events. With a strong focus on strategic collaboration and long-term partnerships, I’m passionate about helping associations achieve their goals through innovative event solutions and exceptional venue experiences.Beyond my role at ACC Liverpool, I’m an active member of the Executive Committee for the Association of British Professional Conference Organisers (ABPCO). As Chair of the ABPCO Advocacy and partnerships Taskforce, I lead efforts to raise awareness of the social and economic value of the conference and events industry, advocating for its continued recognition and development across the UK and beyond.With a commitment to excellence and a deep belief in the power of events to inspire, educate, and connect, I’m proud to be contributing to the advancement of our industry at both a local and national level.
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