Leanne Martin

Senior Associate Brand Manager, Fresh Sausage - Jimmy Dean, Regionals & Private Label Brands @Tyson Foods

Fayetteville, AR, US
EMAILS
l••••••••@tyson.com
MOBILE NUMBERS
+17•••••••35

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WORK HISTORY

Mar 2023 — Present

Senior Associate Brand Manager, Fresh Sausage - Jimmy Dean, Regionals & Private Label Brands @Tyson Foods

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Ownership and P&L responsibility of the Jimmy Dean Fresh Sausage portfolio, the largest and most profitable product portfolio within the Jimmy Dean Business Unit and the Prepared Foods division • Lead the business through ever changing market dynamics related to commodities, pricing, capacity, labor, and competitive activity • Manage the Monthly Sales and Operations Planning process collaborating with cross-functional partners to identify risks and opportunities related to demand and…

EDUCATION

N/A

Illinois State University

B.S, International Business / Marketing

N/A

DePaul University

M.B.A, International Business; Marketing emphasis

SKILLS

Market ResearchMarketingProduct MarketingStrategyMerchandisingCross-Functional Team LeadershipMarket PlanningPricing StrategyPricingBusiness PlanningProduct DevelopmentIntegrated MarketingMarketing StrategyTrade ShowsMarketing ManagementRetailCustomer InsightBrand ManagementSalesManagementConsumer ProductsSegmentationProduct Management

ABOUT LEANNE MARTIN

Brand Manager at Tyson Foods with extensive experience in brand stewardship and P&L…

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