Leanne Johnson

About Leanne Johnson

Senior Marketing Director with both agency and brand experience covering a range of…

Experience

1. Fractional CMO

   Lumi - Smart Projectors

   Apr 2025 — Present

   As Fractional CMO for Lumi, I lead end-to-end marketing for a fast-growing consumer tech brand, building both the strategy and the engine to scale it.My role spans the full marketing ecosystem — from defining brand positioning, messaging, and go-to-market strategy, to executing high-impact launches, seasonal campaigns, and revenue-driving promotions.I manage and mentor a cross-functional team of creatives, social media managers, and influencer partners, ensuring we deliver consistent, high-quality storytelling across all channels. From content and community to performance marketing and analytics, I’m responsible for building a modern, efficient marketing function that drives both brand and demand.Key areas of focus include:• Brand strategy, positioning, and messaging refinement• Go-to-market planning for product launches and key retail moments• Partnerships and co-marketing initiatives, including collaborations with Barnes & Noble College (BNC), the Philadelphia Phillies, and retail partners• Digital and retail media strategy, balancing performance with brand building• Influencer and social strategy to drive awareness and UGC• Marketing analytics, tooling, and optimization across the funnel• Fundraising marketing, supporting investor storytelling and growth narrativeOperating within the constraints of a startup environment, I bring a hands-on, resourceful approach — building systems, testing quickly, and focusing on what truly drives impact.This role continues to deepen my expertise in scaling consumer brands, blending creativity with commercial rigor, and building marketing functions that are both strategic and executionally strong.

Education

• The Institute of Direct and Digital Marketing

  Digital Marketing Diploma, Digital Marketing

  2006 — 2006

• Anglia Ruskin University

  BA Hons Business Administration Marketing Management, Business, Marketing

  1998 — 2001

• Cambridge Marketing College

  Chartered Institute of Marketing, Diploma in Marketing

  2003 — 2003

Skills

• Google Analytics
• Social Media
• Crm
• Online Advertising
• Digital Strategy
• Ppc
• Sem
• Mobile Devices
• Omniture
• Google Adwords
• SEO
• Digital Marketing
• Product Marketing
• Cms
• Analytics
• Web Analytics
• Integrated Marketing
• Media Buying
• Affiliate Marketing
• Online Marketing